| Contact | Contact created, Tag added or removed, Enters a segment, Field changed, Inactive contact (X days without writing) |
| Deal | Deal created, Stage changed, Won, Lost, Stalled (X days in the same stage), Close date approaching, Close date overdue |
| Ticket | Ticket created, Status changed, Customer replies, Agent replies, SLA at risk, SLA breached, Rating received |
| Task | Task created, Completed, Overdue |
| Conversation | Conversation closed, Customer without reply |
| Any | Manual only: never fires on its own; you run it from a record or in bulk from a list |