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A segment is a list of contacts that meet certain conditions —for example, “customers with the VIP tag” or “contacts from Bogotá”—. You don’t build it by hand: it updates itself as your contacts change.

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What they’re for

Find groups

Filter your base by the criteria that matter to you.

Target campaigns

Use a segment as the audience of a campaign.
Unlike an imported list (which is fixed), a segment changes automatically when a contact starts or stops meeting its conditions.