> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apyconnect.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Schedule sends

> Set up a message or a campaign to go out at the time you choose.

You don't have to be present to send at just the right moment: you can **schedule** messages and campaigns to go out later, on the date and time you define.

## What you can schedule

<CardGroup cols={2}>
  <Card title="A campaign" icon="megaphone">
    Prepare the bulk send and schedule it for the best moment (for example, tomorrow at 9:00). See [Campaigns](/en/guias/campanas).
  </Card>

  <Card title="A message" icon="clock">
    Set up a message to be sent later.
  </Card>
</CardGroup>

## Best practices

* Choose times when your audience tends to be active.
* Keep your contacts' **time zone** in mind.
* Review the content before scheduling: once scheduled, it goes out on its own.

<Note>
  For WhatsApp sends that **you initiate**, remember you need an approved template. See [WhatsApp Templates](/en/guias/plantillas-whatsapp).
</Note>