> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apyconnect.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tags

> Classify contacts and conversations to find and organize them quickly.

**Tags** are colored labels you put on contacts and conversations to classify them your way —for example, “VIP”, “Prospect”, “Complaint” or “Wholesaler”—.

## What they're for

<CardGroup cols={2}>
  <Card title="Find quickly" icon="magnifying-glass">
    Filter by tag to see only what interests you.
  </Card>

  <Card title="Segment" icon="filter">
    Use tags as a condition for a [segment](/en/crm/segmentos) or audience.
  </Card>
</CardGroup>

## How they're used

* **Create** your tags with a name and color from Settings.
* **Apply** them to a contact or conversation from the chat or its profile.
* **Automate**: a [macro](/en/ajustes/respuestas-macros) can tag for you when applying a repetitive workflow.

<Tip>
  Keep few, well-defined tags: too many end up unused. Agree with your team on what each one means.
</Tip>