> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apyconnect.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Contacts

> One profile per customer, with all their channels unified.

Every person who writes to you has a **contact**: their profile inside ApyConnect. There you can see who they are, how to reach them and their entire history with you.

## One customer, all their channels

If the same person messages you on WhatsApp today and on Instagram tomorrow, they're not two strangers: they're **a single contact** with their two channels unified. That way you see the full conversation in one place, no matter where it came from.

<Info>
  Each inbox shows threads by contact: you recognize the customer even when they switch channels, but each channel keeps its own conversation.
</Info>

## Merge duplicates

Sometimes the same customer ends up as two contacts (for example, they first came in by phone and later by email). ApyConnect **suggests possible duplicates** and you can **merge** them into one, choosing which one stays as the primary. The history is preserved.

## What you store for each contact

<CardGroup cols={2}>
  <Card title="Details and channels" icon="id-card">
    Name, phone, email and their identities on each channel.
  </Card>

  <Card title="Tags" icon="tags">
    Classify contacts (for example, “VIP”, “Prospect”) to filter them.
  </Card>

  <Card title="Custom fields" icon="sliders">
    Add the information your business needs to store.
  </Card>

  <Card title="Notes" icon="note-sticky">
    Internal context about the contact, visible only to your team.
  </Card>
</CardGroup>

## Next

<Card title="Companies, deals and tasks" icon="briefcase" href="/en/crm/organizacion">
  Organize your business relationship beyond the contact.
</Card>